This is the case even if your campaign includes that exact keyword. AdWords Editor will continue to support the creation and management of local business ads, and we plan to launch Editor support for location extensions in a future release. For example, a Chicago-based user searching for “pennsylvania amish furniture” will not see your ad. Similarly, someone who’s in Chicago whose search indicated they’re interested in a different region will not see your ad. Someone in, say, Milwaukee who searches for “chicago furniture stores” will not see your ad. As a result, the ad will only be shown to users based in Chicago who search for keywords that are part of the campaign. With the new settings, you can now target Chicago “using physical location” only. However, your ad might be shown not only to people in Chicago, but also to people elsewhere in the US whose searches include one of your keywords along with the word “Chicago”. With the existing location targeting in AdWords, you can only specify the location you wish to target, Chicago. Let’s say you run a furniture store in Chicago and you want to advertise only to people located near your store. There’s a notification that it exists in an already-created campaign, but no option to edit. Ad Scheduling: There is no option to choose ad scheduling in AdWords Editor, with or without bid modification. If you have a spreadsheet with the information, use it, but otherwise, choosing your location online is much more intuitive and flexible. Targeting method: Target using physical location Location Targeting: AdWords Editor doesn’t provide the option to pick and choose locations very easily.
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